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Jordan shoes history - cunaa123 - 03-29-2011

Jordan shoes history

The Air Jordan XX3: Celebrating 23 years
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of greatness. The ultimate basketball shoe for the greatest player. The unique upper is a combination of rich leathers and supple synthetics, put together to offer the most sustainable basketball shoe ever created. The engineered
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perforation pattern on the upper offers superior breathable performance. The quilted foams and linings found on the inside of the shoe offer excellent protection and comfort. A plated chassis surrounds a full-length phylon midsole
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which houses a full length ride of Zoom Air cushioning. Never before has a shoe offered better comfort and protection while maintaining stability. Solid rubber multi-directional type outsole that is inspired by Michael Jordan's thumbprint. The traction pattern
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enhances stability and grips the court for quick cuts.

The number 23 was Michael Jordan’s numberfor most of his career and now 2008 marks the 23rd year
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of the production of the Air Jordan line. Jordan Brand, Tinker Hatfield and Michael Jordan of course teamed up to release the Air Jordan XX3 (23) shoe. The Air Jordan XX3 will be the first basketball shoe
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from Nike to embrace the Nike Considered design, where details in the development and design of the shoe seek to reduce waste and allow for use of environmentally preferred materials without comprising the athletic performance. The Nike Considered design ethos is one of the several company-wide corporate responsibilities that Nike Inc. has implemented to sustain long-term growth and innovation.</br]

The Air Jordan XX3 is one of the most complex and complicated shoes of its time and much research and development went into the shoe to find the perfect look and feel. Here are some of its features seen in the shoe. An automotive quality painting process was used for the backside of the Thermo Plastic Urethane chassis is completed by an efficient robot arm to maximize the quality, consistency and durability of the paint and component. To help out with the environment, the outsole is composed of environmentally preferred materials that reduces the toxins and uses the Nike grind material from footwear outsole manufacturing waste.